1511, 2021

How to Land a $8,500 Food Purchase Order (Real Numbers Inside)

November 15th, 2021|Categories: Uncategorized|0 Comments

How to Land a Large Purchase Order. I just shipped four pallets of product to a large retailer. While I haven't been paid yet (that'll be a fun walk to the bank), I wanted to write the process I used to land larger purchase orders and how I fulfilled them (which basically is a crash course on how to do it). For me, it's a review on what went right and what went wrong. For you, it's a chance to see what's possible beyond farmer's markets and small-town retailers. It's by no means easy, but at least you'll [...]

611, 2021

5 Strategies I’m Using to Grow My Food Business 20% this Year

November 6th, 2021|Categories: Getting Started|0 Comments

While it's not quite summer, we're almost there. Heck, it's 91 degrees in Vermont right now. So, practically summer. And for me, that means I actually start to sell some mustard. (Who's with me? I'm talking about those awful months from January - April if you live in a wintery climate). Anyway, I digress.... This year has been an interesting time for Green Mountain Mustard. Year-to-date, my sales are down three-fold. Yes, 300% down. It's incredible, actually. The drop in my sales comes from three things: 1. Loss of focus due to the commercial kitchen we opened in January. 2. The [...]

2810, 2021

5 Things You Need to Know About Your Food Truck Customers

October 28th, 2021|Categories: Getting Started|0 Comments

Customers, customers, customers. They are the lifeblood of your successful food truck (or any) business. They confuse you. They make you happy. They make you frustrated. But, you've got to love them. They buy your product. They support your company. And if you're lucky, they tell friends about the business and may even become friends of yours. But you have to know who your customers are, before you do anything else. Why is target market important? 1. It helps price your product You're likely targeting high-end consumers, but some of you may not be. If your $9/bottle hot sauce is [...]

2110, 2021

7 Food Pricing Mistakes You Don’t Ever Want to Make

October 21st, 2021|Categories: Getting Started|0 Comments

Let's face it: food pricing is part science and part art. It's a blend of what you need to price your product at vs. what shoppers will actually pay at the food truck or restaurant. And believe me, you won't solve this overnight. Feeling confident about your pricing takes practice! If you're in the middle of trying to figure out pricing strategy for your food products or menu, there are several great tips here: How much would you charge for tacos? Myth #1: I don't need to know how much my product costs. Well, yes you do. It's integral [...]

1710, 2021

155+ Creative Labor Day Marketing Slogans and Captions

October 17th, 2021|Categories: Uncategorized|0 Comments

Labor Day, a US federal holiday celebrated every first Monday of September, is an annual event that honors the American labor movement. It’s a day for honoring, recognizing, and appreciating the contributions of honest, hardworking laborers to the achievements and developments in all sectors of US society. Use any of these slogans, captions, and quotes in your Labor Day social media posts. If you’re running a business establishment and you wish to have a sale or a special on Labor Day, these slogans, taglines, and captions will also help effectively announce your offers. Labor Day Marketing Slogans Labor Day Captions [...]

3009, 2021

Food Delivery Business Name Generator: 400+ Unique Ideas

September 30th, 2021|Categories: Getting Started|0 Comments

Did you know that the first food delivery occurred in 1889 in Naples, Italy? Amazing, we know. Now, food delivery services have come a long way since then. Imagine if technology didn’t catch up, and we had to wait for a carriage to deliver our food while you’re sitting there with an empty stomach. So, Thank God for food delivery apps. Today, it’s hard to imagine life without food delivery services. They even became more essential for both restaurant owner and consumer when the COVID-19 pandemic hit. In fact, the top four U.S. food delivery apps (DoorDash, Uber Eats, Grubhub, [...]

2209, 2021

What’s Your Vision? A 3-Step Guide for Food Companies

September 22nd, 2021|Categories: Getting Started|0 Comments

I used to think visions were a pile of junk. They didn't put me any closer to my goal of launching my own food products, figuring out price points, and selling at farmer's markets. In other words, they seemed like a waste of time. Why did I need a vision? Turns out I needed a vision because you need to have a rough idea where you're company is going. Tonight, I sat in on a lecture by Babson College professor, Michael Cummings, on entrepreneurial thought and action. In addition to sparking several thoughts in my head, he also talked about [...]

909, 2021

155+ Food Truck Park Name Ideas You’ll Love

September 9th, 2021|Categories: Uncategorized|0 Comments

A food truck is a large vehicle that is modified to contain equipment to cook, prepare, serve, and sell meals, from simple fast foods and snacks to stunning gourmet meals. A food truck may have its own freezer, oven, an entire kitchen, or even foldable counters for customers to sit down. Food trucks are major drivers of the street food industry, serving thousands of people every day. In fact, people flock to the same places where food trucks are regularly or permanently stationed. Such places, often called food truck parks, are lively places filled with gastronomic delights, socializing, and business [...]

209, 2021

5 Tips to Go From Ball Jar to Glass Jar

September 2nd, 2021|Categories: Getting Started|0 Comments

Going from ball jars to retail glass packaging is a big step for any food business. Here are five tips to help you through it! If you operate a food truck or concession trailer already and don't sell packaged food customers can take home, you could be leaving money on the table. One of the easiest ways to get into small-batch packaged food is to offer glass jars if it matches your concept. Packaging food products comes with many important decisions. But, when you're just starting out making your mustard, jams, jellies, or pickles, finding packaging that's inexpensive, does the [...]

3008, 2021

10 Business Tips for Solo Food Entrepreneurs

August 30th, 2021|Categories: Getting Started|0 Comments

Do you catch yourself saying these things? The 10 tips below help you get more done with less. Are you the sole owner of your food business? Do you do everything from production to marketing, sales to distribution? If so, then this post is for you. Running a food business all by yourself is tough. Not only do you do everything, you have to keep the company moving forward. You have to find people to help you - even if it means lots of donated product. Help is out there for you. Including this list of tips below. [...]


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