Advice When Purchasing Food Trucks on eBay or Craigslist
As a mobile food vendor, the investment in a truck or trailer is the biggest one-time business expense you'll make. Selecting the wrong vehicle can cost considerable time, money, sanity, and even the viability of your business if ongoing maintenance is too high. This is not a decision to be taken lightly! At M&R Specialty Trailers and Trucks, we understand the warning signs you need to look for to protect yourself from investing in a lemon. This post can help avoid these pitfalls when evaluating the purchase of a food truck on a website like eBay, Craigslist, or any other [...]
The Eight Most Popular Concession Menus in America
If you're trying to come up with a food truck menu, starting at the most popular concession items is a good place to start. Veteran concession owners at fairs and carnivals across the United States have been selling items like kettle corn, hot dogs, and amped up waffle fries for decades. Not only are these food items sharable, but their extremely high-margin as a vendor. With that being said, here are some of the timeless menu items you could add to any concession or food truck business. Best of all, any of these these concepts could be used for decades [...]
How to Price Food Truck Menu Items for Profit
Figuring out the menu prices for a concession business or food truck isn't as simple as guessing what looks right. Every price in any food establishment is based on a variety of factors that the owner must consider before landing on a price that will satisfy customer and your business. Keeping these profits up through menu pricing is another important duty of any food truck owner or you might end up losing money. The Math Behind Menu Pricing At the end of the day, pricing is mostly determined by numbers and finding that sweet spot that helps you break even [...]
How to Write a Press Release for Your Food Truck – Template Download
At some point you’ll need to write a press release for your food truck. Press releases are a communication tool journalists and editors use to find stories to cover. This applies local media in particular. Local news and newspapers find out about local events like new restaurants opening, fairs or programs through these communications. Newsworthy reasons you might want to submit a press release to the local media in your area include grand openings, special events, charity work, or awards. But you'll need to make sure the press release includes the right information and is formatted correctly. We've published a [...]
How to Write a Business Plan for a Food Trailer
Over the years, we've helped hundreds of mobile food business owners get on the road and the entrepreneurs with the best odds of success are the ones who invest time and effort writing a business plan. It's essential to invest time developing your plan, following a guide to understand what you need to discover and how it should be put together. Copying and pasting into template sections is not advisable unless you fully understand and can justify the estimates based on the realities of your local market. Developing a Business Plan for a Food Trailer Business Plan Sections for Food [...]
How Crowdsourcing Can Help You Raise Money for a Food Truck
One of the recent solutions invented to raise money for a project or new business is called Crowdsourcing. Crowdsourcing is often associated through the well-known Kickstarter platform that allows users to post projects online and ask for donations. But dozens of sites based around the idea of crowd funding have joined the movement, including GoFundMe.com and Launching a crowdsourcing campaign successfully, however, is easier said than done; I mean, you’re just asking people to give you money for an idea that hasn’t even proven to be successful yet. Even though crowdfunding isn't an easy way to pull together startup funds, [...]
Catering Events Made Easy: Tips for Food Truck Owners
Catering is one of the primary ways food trucks make money. And there are benefits to focusing on catering. Unlike vending at a fair or parking on the street in a busy downtown area, you know exactly how much revenue you'll make for an afternoon. You also know exactly how much food to prepare and serve. When you book a catering gig, you know exactly what your revenue and profit will be, which is appealing for a business owner. Someone with a lot of experience doing catering events is Dante of Dante’s Inferno Dogs, a hot dog cart based out [...]
How to Start a Food Truck Newsletter and Stick With It
When done well, newsletters offer an excellent way to keep your growing customer base engaged and informed about every big event and promotion. They provide a direct feed to advertise, sticking more effectively in people’s minds than a fleeting update on Facebook or Twitter. Receiving and reading an email sent directly to YOU feels personal and intriguing. If you haven’t implemented a newsletter strategy yet, it’s something to consider for your food truck business. Here’s how to get started and key considerations to keep in mind. Why It’s Worth Your Time As a food truck owner, you've already got a [...]
How Much Gas Does a Food Truck Use on Average?
Want to understand what type of gas mileage you'll get with a food truck? As a truck owner, fuel costs are a crucial part of your daily expenses and can greatly affect your weekly budget. If you're new to the business, it's important to understand what these costs might look like for you. In this article, I share insights into the amount gas you'll need to operate a food truck for transportation and generator operation. Of course, how much gas a food truck requires to operate will depend on the type of weight, distance, and driving conditions you go through. [...]
Starting a Food Business? Avoid These 7 Common Mistakes.
It seems people are starting a food business almost every day. From jams and jellies, to prepared foods, salad dressings and of course food trucks. There's a lot of options out there, but the reality is many of them won't survive the first five years in business. Some of them fail because they made critical mistakes in the very beginning. Here's a list of eight things to watch out for if you're thinking of starting a food business of any kind. These are some of the most common mistakes I've seen over the years. 1. Not testing your concept on [...]