Trying to determine the supplies and inventory you'll need to successfully operate a juice truck? We've compiled a complete check list here so you understand the things you'll need to keep in stock to successfully operate this business. One factor you'll need to keep in mind is that your menu is going to dictate the specific inventory on your truck. For example, many juice trucks sell specialty coffee as a way to attract a larger audience. If you plan to diversify the menu into coffee then you'll need to ensure you've got beans, a grinder, and coffee maker onboard. You'll [...]

Memes are images that include a funny or entertaining message. No doubt you've seen examples of memes shared on social media platforms like Facebook or Instagram. Meme gained an incredible amount of popularity since they can be quickly consumed and easily shared on social media. Memes were first created around pop culture topics like television shows, politics, and news items and due to the increasingly popularity of the industry food trucks as well. In today's post, we wanted to compile and organize some of the best food truck memes we've found across the internet. Not surprisingly, there are some pretty [...]

How to plan for the cutest food truck wedding reception. A Super Food Truck Wedding. Food truck weddings are no longer just a trend and are now a serious and often used option for budget conscious brides or anyone with a hipster flare to them. On your most important day, you want to get the details right so we’ve put together this fantastic resource for you to reference when you’re planning your food truck wedding. The most important thing to know right off the bat is you need to plan ahead. Duh? You’re good at that, right? We [...]

Keeping white kitchen towels from becoming discolored isn't easy. Restaurants and food trucks are tough environments to stay clean. Especially when you might relying these versatile towels to wipe up grease, clean food prep areas, or utilize as a make-shift oven mitt. The uses of these towels are many and you'll need a lot of them. It's not easy to keep these white towels white! There's a reason most restaurants don't use brilliant white tablecloths. Doing the laundry is a significant added expense and something you'll  find exclusively at high-brow eateries. There are added costs to clean, replace, and added [...]

Can you patent trademark a food truck's name? In fact, you can! Just like any other type of business you can acquire a trademark to protect your brand and its likeness. There are all kinds of reasons that you may want to register for a trademark, but the primary reason for many includes protecting your brand against other companies entering the space that may confuse customer or too closely resembles your business name. Imagine how frustrating it would be if someone in your city started a food truck with a nearly identical name, logo, and menu that was so close [...]

The last time you visited a local Starbucks or Caribou Coffee shop you may have noticed something: There’s a whole lot more for sale than a simple cup of coffee and breakfast sandwich. The last time I frequented my local Starbucks location (a location I visit about 3 times per week) the store had a variety of items available for purchase. Here are a few items I observed at my location: Mugs and tumblers with the Starbucks branded logos selling for between $12.99 - $19.99 on average. Gum and mints strategically placed by the cash register to remind me that [...]

Want to market your food truck on on major search engines like Google and Bing? Getting the major search engines to pay attention to your mobile food business is one of the easiest ways to generate new customers in addition to capturing lucrative catering opportunities that can really benefit the bottom line. In order to get Google to take notice of your business, you'll need to complete a little basic SEO or search-engine optimization. In layman's terms, SEO is all about ensuring search engines find and display you prominently within results pages. You can get technical with it, but for [...]

Every food truck has to display their menu on something, and every business owner has their preference. Some go for the simplest methods at their disposal, with the barest outline of items and prices (with or without descriptions), while others go for big pizzazz, flashy designs and sometimes even tech help! Does one’s choice in mediums for this affect final outcomes and success in any way? Ultimately I’d say that depends on the business owner’s perspective, the answer being similar to your thoughts on the necessity for a highly attractive and interesting wrap/graphic design for your truck/trailer as opposed to [...]

Bubble tea got it's start in Taiwan in the 1980s, but has quickly become an internationally consumed beverage served in many Vietnamese and Asian-inspired restaurants around the world. This beverage is also commonly called pearl milk tea, boba juice, or simply boba. If you're one of the few people left that isn't sure what exactly bubble tea is, you've probably seen it. The beverage is quickly identified by the "boba" or tapioca balls that rest at the bottom of the drink. The image below displays a variety of popular bubble tea flavors, including green tea, honey dew, mango, and more. [...]