Blog2020-01-12T10:42:27+00:00
3107, 2020

10-Step Action Plan to Wildly Increase Your Holiday Food Sales

July 31st, 2020|Categories: Getting Started|0 Comments

Labor Day and then Halloween is right around the corner. You know what else is? The craziest 6-8 weeks of your life known as the holiday season. It's the time of year the cash rolls in and every customer you meet is unbelievably happy (ok, most of them). While you probably have thousands of things to do (I know I do!), I'd highly recommend putting some time into making sure you're going to run an automated sales generating machine this holiday season. Over the past few weeks, I've been neck-deep in holiday cheer. And I wanted to share 10 tactics [...]

2107, 2020

35 Remarkable Food Truck Industry Statistics (Updated 2020)

July 21st, 2020|Categories: News|0 Comments

Most people recognize that the food truck craze started just right after the economic recession in 2008, but did you know it started way back almost one and a half centuries ago? The idea was conceptualized by Walter Scott in 1872 when he sold pies, sandwiches, and coffee through a "lunch wagon" near a local newspaper office in Providence, Rhode Island. Fast forward to the 21st century, this basic concept has since evolved into a more dynamic way of offering grub to foodies. Today, the food truck concept brings restaurant-style food closer to consumers. Whether through catering events or while [...]

1307, 2020

89 of the Best Taco Truck Name Ideas

July 13th, 2020|Categories: Getting Started|0 Comments

An industry forecast to be worth around 996.2 million US dollars in 2020, according to Statista reports, with an average annual growth of around 6.8% per year. Food trucks are an amazing business that allows you to take the native food of a country and sell it on the streets to discerning customers. Taco and Mexican food trucks are among the most popular of all food trucks in the US today, selling delicious Mexican dishes that are now a staple food in the United States. Not surprisingly, a taco truck is listed among the Top Ten Most Popular Food Trucks [...]

3006, 2020

88 Catchy Coffee Truck Name Ideas You Can Use

June 30th, 2020|Categories: Getting Started|0 Comments

A catchy coffee truck name is as important as the business plan. When you think of it, the business model is in the backend, but the name of your coffee truck is out there for people to see. So, you must make sure that it gives a good first impression when people see or hear it, and leaves a lasting one too. Your brand name will not only be present on the coffee truck, but you will also need a strong brand presence with digital and non-digital marketing. Thus, ensuring that you have a catchy and creative coffee truck name [...]

2606, 2020

Learn How to Demo Food like a Pros: Ultimate Guide

June 26th, 2020|Categories: News|0 Comments

Before people taste your food, they see it with their eyes. They smell it. Here's some tips you can use to improve the appearance of your food to encourage more people to give your truck, trailer, or food stall a shot. Retailers are more likely to carry your product if they know they can move it quickly off the shelves. Shelf space is always at a premium and no retailer wants to carry a line that will simply sit and sit and sit. When you’re selling-in to a retailer or vending at an event, you need to build confidence that: [...]

1606, 2020

What I Learned from Two Food Pricing Experiments

June 16th, 2020|Categories: Uncategorized|0 Comments

Pricing is one of the most challenging parts of running a food business. The right price on the shelf (and in turn, to stores, distributors, and brokers) determines your success. You could sell very little of a premium product and a ton of a low-priced product. The challenge? You need to know where you fall. And the strategy that's going to get you there. It took me six months to decide I wanted to test my prices. One of my mentors kept nudging me. "Test your prices! What's the worst that could happen?" he'd ask me every month. I wouldn't do [...]

106, 2020

Can You Install Air Conditioning in a Food Truck Kitchen?

June 1st, 2020|Categories: Uncategorized|0 Comments

Can you install an air conditioner into the kitchen of a food truck? This is a frequently asked question we receive from prospective clients contacting our manufacturing center. The short answer is yes! You can get an air conditioner installed into a mobile kitchen. In fact, this is an extremely common feature in our builds. But here's the problem with air conditioning in a mobile kitchen. Air conditioning unit works great for prep work and cleanup. But once you turn on the cooking equipment and exhaust hood most of the cool air will get sucked out of unit. These are [...]

2805, 2020

8 Tips to Improve Your Food Truck Catering Pitch

May 28th, 2020|Categories: Uncategorized|0 Comments

As the country moves toward reopening the economy, summer events are expected to gradually pickup. Even though we are likely months away from returning to normal, now is actually the perfect time to work on improving your business. One opportunity is to improve your pitch for lucrative catering clients. Most years the start of summer means a busy food truck schedule. That means produce lots of outdoor festivals and celebrations. If your schedule is anything like mine most years, it's jam-packed (pun intended) with events, shows, store demos - you name it, I'm doing it. Now is a great time [...]

2005, 2020

The 7 Food Business Reports You Need to Run at the End of Every Year

May 20th, 2020|Categories: Getting Started|0 Comments

December is a crazy month. You've got holiday parties to attend and maybe even cater to (which for many of you represent a large chunk of your annual sales). And of course you have year-end accounting (unless you've hired a bookkeeper). Oh, and did I mention, holiday parties, Christmas, Hanukkah, Kwanza, and New Years? It's a lot to handle. But you can't lose steam. Finish strong. Hit your sales targets and sell your heart out. It's a busy time of year, but I know you can do it. And if you get stuck I'm here to help. That's why I'm [...]

1205, 2020

Ways to Demonstrate Your Food Product Deserves a Premium Price

May 12th, 2020|Categories: Uncategorized|0 Comments

Congrats! You've made a food product. Whether it's sauce, dip, brownie mix, or a beverage, it's a huge accomplishment to see your product hit the shelf on your local grocery store. But, it's hard to ignore one thing..... Your product is priced significantly higher than everything else on the shelf. There's several dollars between your national competitors - and maybe even other local companies. But, you think - "Well, it's got to be that high!" Yes, costs are always higher for small manufacturers. And even if big companies replicate your product they could still make it for less than you [...]

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For over 15-years M&R has built a reputation for quality in the concession industry. This is where we publish tips on starting a mobile food business, building a food truck, and keep you up-to-date with news from our customers. Find out more about M&R through the link below.

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