A catchy coffee truck name is as important as the business plan. When you think of it, the business model is in the backend, but the name of your coffee truck is out there for people to see.

So, you must make sure that it gives a good first impression when people see or hear it, and leaves a lasting one too. Your brand name will not only be present on the coffee truck, but you will also need a strong brand presence with digital and non-digital marketing.

Thus, ensuring that you have a catchy and creative coffee truck name is essential. If you’re planning to start a coffee truck, check out some of our previous build examples. We’ve built trucks for successful independent owners and non-profits alike.

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How to Name a Coffee Truck

You can make your business seem relevant and trustworthy to people by picking a business name, which implies the core values your business holds. Names that also appeal to customer values containing words like pleasant, delicious, quaint, and taste can attract positive attention.

Business names are memorable when they have alliterations or rhythms. Alliteration is where the consonant sounds in two or more adjacent words are repeated, usually the first or initial sounds. A few names based on this idea could be Café Corner, Coast Café, Coasters & Coffee.

Another useful method is doing the competitor analysis of successful and thriving coffee truck and coffee brands and trying to understand the extent of the impact their brand name has on customer acquisition and retention. Few of the most successful café brands globally are Starbucks, The Coffee Bean & Tea Leaf, Costa Coffees, and Dunkin Donuts.

You can also consider adding your own name to the business name and try to build your name as a recognized brand. The product would always be related to you, and marketing yourself along with the product would also be very important. Uniqueness and likability are essential to this strategy. People are more likely to like your coffee if they like you!

Coffee Truck Naming Dos and Don’ts

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Below are a few dos and don’ts you can follow before finalizing a name for your coffee truck:

  • Pick words that are not too difficult to spell or pronounce
  • Once you have shortlisted three names, you can do a poll on social media to help pick the best name
  • Check if the name passes the trademark search and if it is unique. It is better not to copy even the idea behind any other brand name
  • Check if the ‘.com’ domain name is available for the name you pick.
  • Collect feedback from potential customers to understand whether they find the name of the coffee truck catchy enough and appealing.

The name you choose must be relevant to future expansion of your business. If you are serving something which is your specialty, try to include the product name in the name of the business. This helps the customers recognize the original offering and differentiate it from the many copycat products to come

Funny Coffee Truck Name Ideas

People relate creative and funny business names to higher quality products and sophisticated services. Having a funny business name shows that you have put a lot of thought and time behind naming your brand, and people will really appreciate the confidence you portray by doing this.

Although a funny business name might not be suitable for all kinds of industries and businesses, a coffee truck is an ideal business to show your sense of humor. Make sure the name is not vulgar or obscure, and that it does not come across as offensive. Below are a few funny coffee truck name ideas for you to consider:

  • Chitty Chitty Bean Bean
  • Perk Up Truck
  • Java the Cup
  • Parking Latte
  • Espresso Lane
  • Valet Perking
  • Need for Speed
  • Magic Beanstalk
  • Mug Shot
  • A Latte Coffee
  • Pick Me Up Truck
  • Room with a Brew
  • Coffee Pothole
  • Deja Brew
  • Trailer Perk
  • Mocha Motion
  • Bean Drinking?
  • Latte Da
  • Mud Slingers
  • Perk and Ride
  • Yummy Mud
  • Ugly Mug Café

Catchy Coffee Truck Name Ideas


A catchy coffee truck name is one that resonates with all potential and existing customers and is remembered positively by them. Keep the name short and limit the number of words in the name to 3 or 4 at the most. This makes it easier for customers to remember the brand name.

You want someone who visits your truck one time to easily remember your name, which is vital for your future expansion plans. A few ideas for a catchy coffee truck name are:

  • Park and Perk
  • Coffee Coach
  • Coffee Wagon
  • Perky Cafe
  • Rolling Coffee
  • B4U Go Go
  • Java Update
  • Wired
  • Travel Cup
  • To Go Cup
  • Barista OTM
  • BRB Coffee
  • OMW Coffee
  • Curb Side Perk
  • On the Go Espresso
  • Tin Cup
  • Perkalicious
  • Café Coach
  • Cool Beans
  • Twitchy Mobile
  • Caffeination Station
  • Rush Hour Coffee
  • 0 to 60 Café
  • Joe on the Go
  • Grinding Halt
  • Grinders
  • Carpool Coffee
  • Roasters
  • Jumpstart Coffee
  • The Busy Bean
  • Perky’s
  • Wake Up Call
  • Sweet Joe
  • Go Go Joe
  • The Grind
  • Coffee To Go
  • G.I. Cup of Joe
  • Frapp & Capp
  • Expresso
  • High Beams Coffee
  • RPM Coffee
  • Coffee Club
  • Ready to Joe
  • Morning Brew
  • Mud Truck
  • Mudder
  • Cappy’s
  • Frappy’s
  • Sacred Grounds
  • Sue’s Daily Grind
  • Simple Sippers
  • City Coffee
  • Common Grounds
  • Higher Grounds
  • Jacked Up Coffee
  • Coffee Grinder
  • Ritual
  • Solid Grounds
  • Jitterbug
  • Sip Sip Café
  • Buzz Bug
  • Hot & Cold Coffee
  • Metro Mud
  • Focus Café
  • Wakers Coffee
  • Bright Eyes Café

The Conclusion

Be creative with a catchy coffee truck name, and tie it into your business model as much as possible. Your truck’s exterior design, product packaging, ads, and more should connect with your coffee truck name.

Remember, memorability is key! With a mobile business, you can’t rely on landmarks or business neighbors as reminders of your presence. Your catchy truck name must embody the brand and attract attention everywhere you go.