Can you patent trademark a food truck's name? In fact, you can! Just like any other type of business you can acquire a trademark to protect your brand and its likeness. There are all kinds of reasons that you may want to register for a trademark, but the primary reason for many includes protecting your brand against other companies entering the space that may confuse customer or too closely resembles your business name. Imagine how frustrating it would be if someone in your city started a food truck with a nearly identical name, logo, and menu that was so close [...]

The last time you visited a local Starbucks or Caribou Coffee shop you may have noticed something: There’s a whole lot more for sale than a simple cup of coffee and breakfast sandwich. The last time I frequented my local Starbucks location (a location I visit about 3 times per week) the store had a variety of items available for purchase. Here are a few items I observed at my location: Mugs and tumblers with the Starbucks branded logos selling for between $12.99 - $19.99 on average. Gum and mints strategically placed by the cash register to remind me that [...]

Want to market your food truck on on major search engines like Google and Bing? Getting the major search engines to pay attention to your mobile food business is one of the easiest ways to generate new customers in addition to capturing lucrative catering opportunities that can really benefit the bottom line. In order to get Google to take notice of your business, you'll need to complete a little basic SEO or search-engine optimization. In layman's terms, SEO is all about ensuring search engines find and display you prominently within results pages. You can get technical with it, but for [...]

Every food truck has to display their menu on something, and every business owner has their preference. Some go for the simplest methods at their disposal, with the barest outline of items and prices (with or without descriptions), while others go for big pizzazz, flashy designs and sometimes even tech help! Does one’s choice in mediums for this affect final outcomes and success in any way? Ultimately I’d say that depends on the business owner’s perspective, the answer being similar to your thoughts on the necessity for a highly attractive and interesting wrap/graphic design for your truck/trailer as opposed to [...]

Bubble tea got it's start in Taiwan in the 1980s, but has quickly become an internationally consumed beverage served in many Vietnamese and Asian-inspired restaurants around the world. This beverage is also commonly called pearl milk tea, boba juice, or simply boba. If you're one of the few people left that isn't sure what exactly bubble tea is, you've probably seen it. The beverage is quickly identified by the "boba" or tapioca balls that rest at the bottom of the drink. The image below displays a variety of popular bubble tea flavors, including green tea, honey dew, mango, and more. [...]

Photo Credit: Major League Gaming Looking for a way to capitalize on the $16.5 billion dollar video gaming mega trend in the United States? One of the fast growing categories of mobile businesses we've seen in recent years is the rise of the video game party trailers. These trailers offer everything you need to host a truly memorable party for the serious gamer. These trailers combine all the  creature comforts of home, including built-in sofas, gaming chairs, and a easily assess refrigerator stocked with everything from snacks to sodas. In addition to everything you would expect to find [...]

Depending on your needs, renting or leasing a food truck instead of buying can make sense from a financial perspective. In today's article, we outline some of the situations where it makes sense to rent instead of buy so you can make the right decision based on your needs. Generally speaking, if you plan to operate a food truck for any extended period of time it will be more affordable to buy the vehicle. Primarily because the cost renting a food truck on a monthly basis will be much higher than making a monthly loan payment. Renting a food truck [...]

What do two 20-year old twin sisters have to do with food trucks? In the case of the Merrell Twins they have their own online YouTube series called Food Truck Fanatics, where they travel around the Los Angeles area to meet, eat, and learn to cook food from some of the best food trucks in the city. Food Truck Fanatics is more than just a couple girls and an iPhone traveling around to eat at different trucks. The program is part of the AwesomenessTV media and entertainment company based in Los Angeles that is valued at over $600 million. While [...]