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February 11, 2017 Staff

Hollywood’s Productions Adds More Mobile Units for Experiential Brand Marketing

See the Jägermeister Trailer at AT&T Stadium during Dallas Cowboys football games.

For over 3 decades Hollywood’s Productions has been working with the biggest names in music and sports entertainment to provide unforgettable mobile marketing experiences. Over the past 30+ years the company has worked with some of the biggest names in music from Jason Aldean to Brooks & Dunn. In sports they’ve helped create more exposure for brands like Coors and Jägermeister everywhere from NFL games to NASCAR races.

At M&R Specialty Trailers and Trucks, we are proud to call Hollywood’s Productions as valued customer and have worked with them to build a variety of custom trucks and trailers that you will be able to view for yourself traveling across the country and at some of the biggest sports events in 2017.

Two examples of custom built trucks and trailers that will be leveraged to raise awareness of major alcohol brands are REDD’s Apple Ale and Jägermeister. These vehicles will be positioned on-site at different events allowing people to be introduced to, taste, and interact with the product of these brands at different events.

Jägermeister Trailer at AT&T Stadium

Jägermeister trailer.

If you attended any Dallas Cowboys football games during their fantastic 2016 / 2017 season, you may have seen the Jägermeister branded trailer below in action. During all football games this trailer was a fixture at AT&T Stadium. As you would expect the trailer served chilled Jägerbomb’s in addition to tasty Coor’s Lights. This is definitely where the party was at during last years games!

REDD’s Apple Ale Summer Tour 

In the summer of 2017, REDD’s Apple Ale will be encourage men and women across the United States to go beyond the routine light beer and try something new. REDD’s will be accomplishing with four branded food trucks that will be making stops at almost every corner of the continental United States. Many of the stops will be made at fairs and grocery store chains like Kroger’s so no matter where you live you’ll have a chance to taste and experience the flavors of the original REDD’s Apple Ale or some of their new tastes like blueberry and cranberry ale.

We hope you are able to see some of our builds in-person and on the road no matter where you live in 2017!

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